Mad for ads : how advertising gets (and stays) in our heads

Resource Information

The work Mad for ads : how advertising gets (and stays) in our heads represents a distinct intellectual or artistic creation found in Spokane Public Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Mad for ads : how advertising gets (and stays) in our heads

Title remainder

how advertising gets (and stays) in our heads

Statement of responsibility

written by Erica Fyvie ; illustrated by Ian Turner

Creator

• Fyvie, Erica, 1973-

Contributor

• Turner, Ian, (Ian J.)

Author

• Fyvie, Erica, 1973-

Illustrator

• Turner, Ian, (Ian J.)

Subject

• Advertising -- Juvenile literature
• Advertising -- Psychological aspects -- Juvenile literature

Genre

• Juvenile literature

Language

eng

Summary

"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--

Assigning source

Provided by publisher

Cataloging source

NLC

Dewey number

j659.1

Illustrations

illustrations

Index

index present

Literary form

non fiction

Nature of contents

bibliography

Target audience

juvenile