The Resource Top 5 Tips for Naming Your Brand., with Drew Boyd, (online class)

Top 5 Tips for Naming Your Brand., with Drew Boyd, (online class)

Label
Top 5 Tips for Naming Your Brand.
Title
Top 5 Tips for Naming Your Brand.
Statement of responsibility
with Drew Boyd
Creator
Contributor
Speaker
Subject
Language
eng
Summary
  • Learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable, with these 5 short branding tips!
  • "What's in a name?" The truth is, the name you choose for your brand impacts the way your product or service is perceived. With these five simple tips from marketing expert Drew Boyd, you can learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Boyd, Drew
PerformerNote
Presenter: Drew Boyd. ["a", "Drew Boyd is a recognized authority, thought leader, educator, and practitioner in the fields of innovation, persuasion, and social media. He is coauthor of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013), and executive director of the Master of Science in Marketing program and assistant professor of Marketing and Innovation at the University of Cincinnati. Boyd spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Boyd spent 10 years with United Airlines, in sales, marketing, and strategic planning. Boyd was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance. Boyd graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He currently resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan."]
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
12
Technique
live action
Label
Top 5 Tips for Naming Your Brand., with Drew Boyd, (online class)
Link
http://www.lynda.com/Enterprise-Marketing-tutorials/Top-5-Tips-Naming-Your-Brand/367450-2.html?org=spokanelibrary.org&utm_source=marc
Instantiates
Publication
Copyright
Note
02/10/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC367450
  • 614285
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Top 5 Tips for Naming Your Brand., with Drew Boyd, (online class)
Link
http://www.lynda.com/Enterprise-Marketing-tutorials/Top-5-Tips-Naming-Your-Brand/367450-2.html?org=spokanelibrary.org&utm_source=marc
Publication
Copyright
Note
02/10/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC367450
  • 614285
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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