The Resource Programmatic Advertising Foundations., with Adriaan Brits, (online class)

Programmatic Advertising Foundations., with Adriaan Brits, (online class)

Label
Programmatic Advertising Foundations.
Title
Programmatic Advertising Foundations.
Statement of responsibility
with Adriaan Brits
Creator
Contributor
Speaker
Subject
Language
eng
Summary
  • Find out how to automate digital media buying and create more efficient, better targeted campaigns. Learn the fundamentals of programmatic advertising
  • How do you buy ads when the customer can be anywhere, at any time? Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is—instantly. Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Brits, Adriaan
PerformerNote
Presenter: Adriaan Brits. ["a", "Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates. Through his agency, adriaanbrits.com, he specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. Adriaan consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions."]
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
70
Technique
live action
Label
Programmatic Advertising Foundations., with Adriaan Brits, (online class)
Link
http://www.lynda.com/Google-AdWords-tutorials/Programmatic-Advertising-Foundations/601814-2.html?org=spokanelibrary.org&utm_source=marc
Instantiates
Publication
Copyright
Note
09/06/2017
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC601814
  • 646648
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Programmatic Advertising Foundations., with Adriaan Brits, (online class)
Link
http://www.lynda.com/Google-AdWords-tutorials/Programmatic-Advertising-Foundations/601814-2.html?org=spokanelibrary.org&utm_source=marc
Publication
Copyright
Note
09/06/2017
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC601814
  • 646648
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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