The Resource Marketing Foundations: Competitive Market Analysis., with Deirdre Breakenridge, (online class)

Marketing Foundations: Competitive Market Analysis., with Deirdre Breakenridge, (online class)

Label
Marketing Foundations: Competitive Market Analysis.
Title
Marketing Foundations: Competitive Market Analysis.
Statement of responsibility
with Deirdre Breakenridge
Creator
Contributor
Speaker
Subject
Language
eng
Summary
  • Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace
  • By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Breakenridge, Deirdre
PerformerNote
Presenter: Deirdre Breakenridge. Deirdre K. Breakenridge is chief executive officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior-level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, JVC, Marketwired, the Public Relations Society of America (PRSA), and Sysomos. Breakenridge is the author of five Financial Times books. Her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012 and available in print and all digital formats. Her other books include Putting the Public Back in Public Relations, PR 2.0: New Media, New Tools, New Audiences, The New PR Toolkit, and Cyberbranding: Brand Building in the Digital Economy. Breakenridge is an adjunct professor at New York University (NYU) and an online instructor for the UMass at Amherst journalism department, and she speaks nationally and internationally on the topics of PR, marketing, and social media communications. Breakenridge is a member of PRSA, and has served on the board of the New Jersey Advertising Club. She also serves on the board of the Social Network Association, and is working with the founders on the #50Shows Empowering Women movement, giving women a voice and a platform through media. TopRank Online Marketing named Breakenridge among the twenty-five women that rock social media, and Traackr recognized Breakenridge among the top engagers in 2014. Breakenridge blogs about the changing media landscape and collaborative technology at PR Expanded, and is the cofounder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators, and PR pros
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
61
Technique
live action
Label
Marketing Foundations: Competitive Market Analysis., with Deirdre Breakenridge, (online class)
Link
http://www.lynda.com/Marketing-tutorials/Marketing-Foundations-Competitive-Market-Analysis/614311-2.html?org=spokanelibrary.org&utm_source=marc
Instantiates
Publication
Copyright
Note
10/26/2017
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC614311
  • 650976
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Marketing Foundations: Competitive Market Analysis., with Deirdre Breakenridge, (online class)
Link
http://www.lynda.com/Marketing-tutorials/Marketing-Foundations-Competitive-Market-Analysis/614311-2.html?org=spokanelibrary.org&utm_source=marc
Publication
Copyright
Note
10/26/2017
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC614311
  • 650976
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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