Coverart for item
The Resource Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner

Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner

Label
Mad for ads : how advertising gets (and stays) in our heads
Title
Mad for ads
Title remainder
how advertising gets (and stays) in our heads
Statement of responsibility
written by Erica Fyvie ; illustrated by Ian Turner
Creator
Contributor
Author
Illustrator
Subject
Genre
Language
eng
Summary
"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--
Assigning source
Provided by publisher
Cataloging source
NLC
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Fyvie, Erica
Dewey number
j659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Turner, Ian
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Target audience
juvenile
Label
Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
26 cm
Extent
64 pages
Isbn
9781525301315
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • on1151769266
  • 722160
  • (OCoLC)1151769266
Label
Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
26 cm
Extent
64 pages
Isbn
9781525301315
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • on1151769266
  • 722160
  • (OCoLC)1151769266

Library Locations

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      47.6938586 -117.3735911
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      47.65793 -117.422613
    • Shadle BranchBorrow it
      W. 2111 Wellesley Ave., Spokane, WA, 99202, US
      47.7006273 -117.3781629
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