The Resource AdWords and Analytics: Remarketing., with Adriaan Brits, (online class)

AdWords and Analytics: Remarketing., with Adriaan Brits, (online class)

Label
AdWords and Analytics: Remarketing.
Title
AdWords and Analytics: Remarketing.
Statement of responsibility
with Adriaan Brits
Creator
Contributor
Speaker
Subject
Language
eng
Summary
  • Learn how to build Google AdWords and Analytics remarketing campaigns to retarget previous visitors to your website with carefully positioned display ads
  • People who have visited your website have already demonstrated an interest in your product or service- even if they haven't made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Brits, Adriaan
PerformerNote
Presenter: Adriaan Brits. Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates. Through his agency, adriaanbrits.com, he specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. Adriaan consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
86
Technique
live action
Label
AdWords and Analytics: Remarketing., with Adriaan Brits, (online class)
Link
http://www.lynda.com/Google-AdWords-tutorials/AdWords-Analytics-Remarketing/647679-2.html?org=spokanelibrary.org&utm_source=marc
Instantiates
Publication
Copyright
Note
10/27/2017
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC647679
  • 650949
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
AdWords and Analytics: Remarketing., with Adriaan Brits, (online class)
Link
http://www.lynda.com/Google-AdWords-tutorials/AdWords-Analytics-Remarketing/647679-2.html?org=spokanelibrary.org&utm_source=marc
Publication
Copyright
Note
10/27/2017
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • LDC647679
  • 650949
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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